Media Buying is the integral step in your ad campaign. After setting for yourself a budget and subsequently deciding a framework of your campaign, you need to focus on buying relevant media options for your campaign. Most advertising campaigns are launched to fulfil any of the three functions listed below, and their media buying plans also change consequently.

Branding: These campaigns are full-scale, involve a number of media platforms and require a hefty budget. The top ad platforms are website advertising, cinema and radio.

Brand Awareness: These campaigns tend to have a smaller budget, and more reliant on the more traditional media outlets, such as newspapers and the radio. These campaigns look to rebrand an existing product, and you can launch yours in Bhopal via releaseMyAd.

Sales: Sales campaigns do not generally stick to any particular stereotype, and are instead dependent on factors such as the focus group, and the product/service of the sale. ReleaseMyAd helps you choose the right medium for your audience.